Enough with the "talking at"…

I’ve been reading Seth Godin’s blog for a little while now. Generally it’s good, and occasionally it’s brilliant. It’s in those brilliant moments, the ones where his story or observation really resonates with me, that I get motivated to click through to his page and comment on the story…

…only to find he’s got comments disabled.

It’s happened three or four times now and it’s frustrating as hell every time. Perhaps it’s deliberate – if you can’t comment then you might be more likely to post about it and then link (as I’m doing here) to him, but if that’s the case it’s a crummy strategy.

For someone who constantly pitches going the extra mile and paying attention to the details I have to admit it’s surprising. It’s clear the blog is a marketing tool for him, and I’m fine with that because it still delivers valuable information – but right now I walk away with the impression that he’s more interested in talking at me then talking with me – not a warm, fuzzy, positive brand experience.

So come on Seth, lets move beyond the 1.0 “Talking At” methods of marketing – let’s have a conversation on your blog and build community around your ideas & observations.

Do you publish a Language / Translation / Localization related blog?


I mentioned the idea as a bit of a side note in my last post but I thought it would be good the break the notion out as a separate post. I’d like to put together a list/directory of blogs that focus on the language space – I’m always finding new ones and as I mentioned I think it is a great idea to try and make the industry as a whole a bit more visible to people outside of it.

If you write (or heck, just know of) a blog post that generally focuses on:

  • Language
  • Translation
  • Localization
  • Globalization
  • etc.

Please leave a comment here with the URL, Blog Name and Language(s) it is written in and whether it is a corporate or personal blog. If you also want to include a sentence that summarizes what your blog is about that would be good to.

In a couple of weeks I’ll put all the links I get up in an additional listing post which I’ll continue to add to over time.

If you know of someone who might want to be included please pass them the link to this post.

– Ryan

If you know of someone who’d want to be listed please pass along the link to this post so they can add themselves!