A couple of weeks ago we held the follow up to December’s hugely successful HoHoTo event which raised $25,000 for the Daily Bread Foodbank here in Toronto.
Held on August 18th, wright in the thick of a hot & sticky week here in Toronto, almost 500 people from Toronto’s technology, marketing, social media & visual thinking communities came out to support the party at the Wetbar & Suite 106 clubs (they’re two different floors of the same building).
While the summer kept our goals a little more modest – we’re pleased to have been able to raise over $10,500 as of the night of the event (a final tally is in the works) and as an added bonus we raised another few hundred dollars with a twitter auction of unclaimed raffle prizes. You can find photos from the evening on Flickr in the #hohoto pool.
The reality is, at this time of year, every penny counts. Like December, the middle of the summer is another spot where the foodbank sees fundraisers and donations drop off sharply. We’re pleased and proud to be able to pull together events in these “quiet” times that help give them an unexpected boost when they need it most.
Thanks to everyone in the community who came out and supported the event! If all goes well we’ll see you in December again.