From June 8-12, 2009 the MaRS Discovery District here in Toronto, ON ran an event called “Netchange Week” (http://netchangeweek.ca), a week-long event designed to explore how social technology can bolster social change. As part of this week I was invited to come run an afternoon workshop on social media and how to effectively define success in a way that could be measured.

Working with Chris Berry from Critical Mass we collaborated on a two-part session – the first, a talk by Chris on practical social metrics followed by a facilitated session where I broke the attendees into groups and they took what Chris had presented and applied it to some example scenarios.

If you’d like to know more, I’ve included Chris’ slide deck below and detailed the full session at http://ryancoleman.ca/netchange

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