Upcoming: Defining and Measuring Social Success (06/12)

In a couple of weeks I’ll be facilitating a session in conjunction with the folks organizing Net Change Week at MaRS – Net Change is a week-long event designed to explore how social technology can bolster social change.I’ll be there on Friday afternoon facilitating a component of “Defining and Measuring Social Success” alongside Chris Berry of Critical Mass.

It should be an interesting session, we’re inviting representatives from non-profit/charitable organizations & grouping them with some leading social media, community, design & marketing experts from the area and doing a session on defining and measuring metrics when it comes to social media tactics and strategies – it should be really interesting to see what comes out of it.

The details are at the bottom of this post – the session is invite only but if you think you’d add value and want to participate drop me an email (Ryan@ this domain) and I’ll see what I can do!

Come on Out For Net Change Week!
Be sure to check out the Net Change site – in addition to my workshop there are a ton of other events, many of them free, happening throughout the week on a variety of topics.

This video sums up the goal of Net Change week quite nicely:

NetChange from SiG @ MaRS on Vimeo.

Session Details:

Defining and Measuring Social Success

This combination lecture and workshop will focus on social media strategies and effective ways to monitor their success for you non-profit or change-focused organization. Christopher Berry, Group Director of Marketing Science at Critical Mass will speak on practical social analytics. Following Chris’ talk the participants will be split into small workgroups where they will have the opportunity to work through example scenarios where they’ll be able to apply and explore what they’ve just learned. Each of these scenarios will give each group to work through identifying measurements and targets for three types of goals: Fundraising, Awareness and Engagement.

This three hour session will bring together a variety of participants, from key representatives of non-profits and charitable organizations to social media, community, design & marketing experts from the Toronto community. Participants will leave with a new toolset that they can take from this session and apply to their own organizations when measuring the impact of their social media strategies and tactics going forward.

See all Details