When I say visual efficiency what I’m actually referring to is the idea of designing to reduce the amount of processing our minds have to understand what we’re looking at.Overall I think it was fairly well received, by the end of the session it was standing room only. I think I achieved my goal of sparking the idea in attendee’s heads that it’s important to think about, consider and factor HOW people see, and how to work with that process, into their designs.
The presentation is embedded below – I’d love to hear your feedback or questions. I may also represent it at an upcoming VizThink Toronto.
Suggested Reading and links to the imagery used in the presentation can be found on my FITC09 page on the site.