Welcome back to my horribly neglected blog. Between twitter, and now Tumblr, I’ve been slacking in the long form posting department. Admittedly I’m in a really foul mood this morning – It’s the first day of spring and I should be sunny and happy but I just have an urge to break stuff for some reason. Well I figure what better way to brighten my day than to rant a little.
So here are my secrets to being a good twitter user that really shouldn’t be anything but painfully obvious:
Twitter Secret #1: The true social media experts are the ones who don’t broadcast it.
This is a lot more general than just Twitter but worthy of a mention as apparently the only qualification you need to be a Social Media Expert these days is that those three words appear in your Twitter bio.
Social Media (whatever the hell we’re considering it is today) is built on one basic foundation – trust. Trust is something you earn. You can’t manufacture, declare or disregard it.
The true experts of this medium are the guys & gals who have earned trust repeatedly in a variety of contexts. They are not the people who follow the most people on twitter, nor are they the ones who are followed by the most people.
I just went through the list of people I know that I think really get “it” and the words “Social Media Expert” don’t appear in any of their bios.
Twitter Secret #2: People who Charge you to show you how to “use” twitter are doing just that.
a.k.a You get out of twitter what you put in.
If you’re an individual and paying one of those “Social Media Experts”, you’re just pissing your money away – So while you’re at it there’s a link to my PayPal account below. Just drop in whatever you’re paying the other guy – as I’ll guarantee you I’m giving you just as much value.
Really people – you don’t need to pay someone to teach you how to use twitter. It’s a text box with a 140 characters and a submit button! If you can’t master the “Type, Click, Wait” technique you should probably reconsider your relationship with the Internet.
Everything else is common etiquette and basic conversation skills. Tragically, the same skills that people who charge to teach you how to “use” twitter generally teach you to ignore.
They want to show you how to extract as much as possible from twitter for minimal contribution. It’s scuzzy, it’s not nice, and in the long run you’ll get a lot more out of twitter by engaging with “it” than simply using it. Trust me.
Twitter Secret #3: Don’t be a dick. Ask yourself “Would I do this in person?” and you should do okay
Consider the last time you were at a function where there was a large crowd in a big room with lots of different conversations take place. You only know a handful of people, who you ran into at the door and now are in the middle of the room on your own.
a. Run around randomly, pat everyone you see on the back and tell them your name.
b. See who your friends are talking to and what they’re talking about
c. Watch for people in the room who look interesting and listen to see what they’re talking about
If you chose a) I hope I never run into you at a party.
Hint: Twitter is just like that party. The correct answers here are b) & c) in moderation – more on that later. Act like a decent person would at an event and you’ll do okay.
Twitter Secret #4: Twitter is about Quality, not Quantity
Twitter is like a river of information and you’re learning to swim. It’ll take you where ever you want to go but you need to learn to float and work with the current. And just like real rivers they all start off as small springs.
I think this video sums it up quite well:
Seriously, the 2,000 person limit on following isn’t a goal that you should try to achieve. It’s there to prevent idiots like you from annoying everyone else on the system. Think of it as real life – ask yourself, do I really want 2,000 random people yammering in my ear all the time?
The one key thing you do need to figure out and learn about twitter is how to manage the flow of information and it’s a lot easier to increase the flow then trying to turn it back down.
Here’s some suggestions:
Like the room example above take the b & c road – follow your friends and change your settings so you see all of their @ replies (not just the ones for people you’re following as well). Watch who they interact with and check out those peoples twitter streams. If they’re interesting follow them. Only add the most interesting people, and add them in moderation.
Also, follow the tags (when you see #keyword – that’s a tag) that you’re interested in – search for them on Twitter search. See’s who is talking about subjects you’re genuinely interested in and consider following them.
Twitter Secret #6: No one cares how many you Follow, or how many follow you. But they DO care about how the two relate.
Put simply if you have only a few updates, follow 2,000 people and have less than 200 following you most people won’t even bother following you back – you clearly took route a) from above.
When it comes to following & followers Twitter has a snowball effect, if you keep rolling along you’ll pick up both and your twitter stream will be better off for it. Whereas if you just try to scrape what little snow is on the lawn together to make a pile right off the bat it’s going to have sticks and crap in there as well and you’ll never get it all out again.
Twitter Secret #7: Don’t Auto-DM ever. Period. end of Story.
Imagine if you were at a party and every time you introduced yourself to someone they whispered in your ear “Nice to meet you, you should see what I’m selling!”
Secret #6 should also be considered proof of the importance of Secrets #1, 2 & 3 – most people who auto-DM me are “Social Media Experts” and many make a living off #2. And really at the end of the day it’s a dickish move, violating secret #3.
Don’t Believe me? The next time you meet someone new, try immediately following “Hello” by whispering “Let’s Fuck” in their ear. Let me know how that works for you.
Twitter Secret #8: If you’re a brand w/a twitter account don’t Follow me just cause I mentioned your name/Product.
Seriously, it’s really creepy and I’m probably not going to follow you back, especially if it was a one off mention. I’ll give you one free @ but it better have some value for me otherwise you just look needy.
As far as I’m concerned a brand twitter account should never follow people (but it should follo
w everyone back – at least try to look like you care)
I feel better now. Did I miss anything?
Let me know in the comments below or drop me an @reply on Twitter.