Enough with the "talking at"…

I’ve been reading Seth Godin’s blog for a little while now. Generally it’s good, and occasionally it’s brilliant. It’s in those brilliant moments, the ones where his story or observation really resonates with me, that I get motivated to click through to his page and comment on the story…

…only to find he’s got comments disabled.

It’s happened three or four times now and it’s frustrating as hell every time. Perhaps it’s deliberate – if you can’t comment then you might be more likely to post about it and then link (as I’m doing here) to him, but if that’s the case it’s a crummy strategy.

For someone who constantly pitches going the extra mile and paying attention to the details I have to admit it’s surprising. It’s clear the blog is a marketing tool for him, and I’m fine with that because it still delivers valuable information – but right now I walk away with the impression that he’s more interested in talking at me then talking with me – not a warm, fuzzy, positive brand experience.

So come on Seth, lets move beyond the 1.0 “Talking At” methods of marketing – let’s have a conversation on your blog and build community around your ideas & observations.